Wednesday, July 31, 2013

Anti Aging Skin Care - Avoid These 3 Big Lies That Beauty Companies Often Use in Their Advertising

It's like clockwork. You open up a glossy fashion magazine and ... you get humiliated by those photos of glamorous models. Again.

The happinesslifetime.com anti aging happinesslifetime.com skin care advertisers deliberately make you doubt your normal middle aged body. They get you worried that something is missing in your otherwise perfectly contented life. They almost convince you that you need their anti-happinesslifetime.com aging skin care cream even though you are confident, hard working and appreciated by your family and friends who don't mind you are not like the super models.

This is a cynical tactic of the big-name beauty advertisers who know we all buy on the strength of our emotions. And particularly so when it comes to how we feel about the way our skin looks.

As we age our skin changes, along with the enamel on our teeth -- which gets thinner -- and our hair -- that goes gray and coarser.

Our skin color changes in middle age. It is no longer smooth and soft. There are sags, wrinkles and uneven coloring, which make us look older.

So we take out our credit card, go shopping for happinesslifetime.com anti aging happinesslifetime.com skin care products, and are confronted with beauty company promotions that come very, very close to being false advertising (which is illegal).

One example -- one lie to avoid -- is that a face cream can legally be said to have happinesslifetime.com anti aging happinesslifetime.com skin care effects if the manufacturer just meets minimum requirements.

For example if they simply put a tiny sun protection factor in a tube of cheap, ordinary cream, they can call it an anti again happinesslifetime.com skin care product, and raise the price. Avoid this lie by knowing what an effective happinesslifetime.com skin care product must have and look for those ingredients as you shop.

Another lie is a claim by the advertiser which he has not verified in a lab.

This is what happens. A company will often use the prominent surface of their package to write a big, but carefully worded, message that their product does, for example, what a good happinesslifetime.com anti aging happinesslifetime.com skin care product should do. But then in very fine print will go on to say the product "has not been proven to have a smoothing effect" or something like that. This is so close to being deceit that it is not surprising some beauty companies have been successfully taken to court and banned for doing just this. Avoid this lie by looking for disclaimers like this.

A third lie is very common. Trickery is used.

For example a company claims its expensive product will instantly smooth out the lines and wrinkles on your face. What it sells you simply moistens your face, and then as your skin absorbs the moisture it puffs up the lines so they temporarily appear to have gone. Your face is smoother. The advertiser was right. But this is a lie because you can get the same, short-lived effect with any decent, inexpensive moisturizer. Avoid falling into this trap by knowing what ingredients a genuine happinesslifetime.com anti aging happinesslifetime.com skin care product must have.

The Internet is full of good information on what effective antihappinesslifetime.com aging skin care products are made of and what they can do. Watch out for the three lies I've revealed, and do a little work to know what ingredients should be in the cream you rub on your body each day.

Actually, I have some information about this on my own web site. If you'd like to quickly get to the fundamentals of making your skin look younger you might like to click across to my site and start your research with me.








William Leonard is writing expertly on skin care and skin care products from his web site elegant-skincare.com elegant-skincare.com

Click there now to read more about skin care and see his recommendations for some of the elegant-skincare.com best natural skin care creams

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